Last updated: 20 August 2026
This Privacy Policy explains how The Cycling Hub BV ("Cycling Hub", "we", "us" or "our") collects and processes personal data when you visit or use our online store, place an order, create an account, subscribe to marketing, contact us or otherwise interact with our services.
1. Controller and contact details
The Cycling Hub BV
Dierkoststraat 18
9500 Geraardsbergen
Belgium
Enterprise no. 1000.084.054
VAT BE1000084054
Email: hello@cyclinghub.be
Phone: +32 477 80 05 79
For applicable data protection law, The Cycling Hub BV is the controller of personal data for the processing activities described in this policy, except where another party acts as an independent controller.
2. Personal data we process
- identity and contact data, such as name, email address, telephone number, billing and shipping address;
- order and transaction data, including products purchased, returns, exchanges, discounts, order value and payment status;
- payment-related data. Full payment card details are normally processed directly by our payment providers;
- account and preference data, including customer-account settings and marketing preferences;
- communications and customer-service requests;
- technical and usage data such as IP address, device and browser information, cookie identifiers and interactions with our store, subject to applicable consent rules;
- fraud-prevention and security information.
3. Why we use personal data
- Performance of a contract: to process orders and payments, deliver products, manage returns and exchanges and provide customer support.
- Legal obligations: to meet accounting, tax, consumer-protection and other legal requirements.
- Legitimate interests: to secure and improve our store, prevent fraud, manage our business and establish or defend legal claims where those interests are not overridden by your rights.
- Consent: for email marketing and non-essential cookies or similar technologies where consent is required. You can withdraw consent at any time.
4. Sources and recipients
We obtain data directly from you, automatically through the store and your device, and from service providers and partners that help us operate the store, process payments, deliver orders, prevent fraud or provide customer support.
We may share personal data where necessary with payment processors, banks, delivery and logistics providers, IT and hosting providers, professional advisers, analytics or advertising providers where enabled and lawfully consented to, and public authorities where legally required.
5. Shopify
Our online store is powered by Shopify. Shopify processes personal data to provide the ecommerce platform, checkout, hosting, security and related services. More information is available at Shopify's privacy notice.
6. Marketing
If you subscribe to marketing, we may send Cycling Hub news, product launches, events and offers. You can unsubscribe at any time using the link in a marketing email or by contacting us. Unsubscribing does not stop transactional messages about orders or customer service.
7. Cookies
We use cookies and similar technologies to operate the store and, where permitted, to measure performance, personalise experiences or support marketing. See our Cookie Policy.
8. International transfers
Some service providers may process personal data outside the European Economic Area or the United Kingdom. Where required, recognised transfer mechanisms and safeguards are used.
9. Retention
We retain personal data only for as long as reasonably necessary for the purposes described here, including fulfilling orders, maintaining accounts, meeting legal and accounting obligations, resolving disputes and enforcing agreements.
10. Your rights
Subject to applicable law, you may have rights to access, correct or delete personal data, restrict or object to processing, receive portable data and withdraw consent. You may also complain to a competent data protection authority.
To exercise a right, contact hello@cyclinghub.be. We may need to verify your identity before completing a request.
In Belgium, the supervisory authority is the Belgian Data Protection Authority, dataprotectionauthority.be.
11. Security, children and third-party links
We use reasonable organisational and technical measures to protect personal data, but no online system can be guaranteed completely secure. Our store is not directed at children, and third-party websites linked from our store have their own privacy practices.
12. Changes and contact
We may update this policy when our store, services, providers or legal obligations change. Questions can be sent to hello@cyclinghub.be or The Cycling Hub BV, Dierkoststraat 18, 9500 Geraardsbergen, Belgium.